NYT feeds off Little Willy?

Mark Kassen must be pleased his play Little Willy (about a nephew of Hitler's) is getting some more NYT publicity today. But I wonder how he feels that the Times obviously took all their cues from all the research he did himself, as recounted in their previous promo for the play. (Down to even the gravestone.)

In the end one has to wonder about all this ink devoted to a very mediocre hour of theatre. But the lesson remains: a good hook of a topic can take your play a long way.