What do you do when your show is averaging only 29.6% capacity?
Launch a pathetic and offensive gimicky promotional campaign!
Here's a press release making the email-rounds for Reasons to be Pretty
Which of the following "reasons" best explains why this is wrong:
BROADWAY’S “ r e a s o n s t o b e p r e t t y ”
LAUNCHES UNPRECEDENTED INTERACTIVE IN THEATRE CAMPAIGN
RATE YOURSELF AND YOUR FELLOW AUDIENCE
AT THE BEST NEW BROADWAY PLAY* OF THE SEASON
New York, NY – Audiences at Neil LaBute’s smash hit, reasons to be pretty, now have an unprecedented way to interact with the best new Broadway play of the season. Running counter to conventional wisdom, audiences are encouraged to turn ON their cell phones prior to the performance to participate in a social experiment by texting ‘pretty’ to a special phone number.
They are then given the opportunity to rate themselves - and the person sitting next to them - on a scale of 1 to 10 (from Carrot Top to Angelina Jolie). Results from that performance’s participants are texted back at intermission and are posted online.
Check www.reasonstobepretty.com to find how last night’s audience rated themselves…and each other.
A) A play purportedly cautioning against judging superficial appearance is encouraging audiences to...indulge in judging superficial appearance.
B) The belief that texting is so popular with "the kids" that they'll pay Broadway ticket prices to sit in a stuffy Broadway theatre to do so. Because it's just so much cooler that way.
C) That they've resorted to insulting Carrot Top.
D) That they're taunting us to wonder how the ratings might skew were the playwright himself in the audience that night.
E) That they're calling a play drawing 29.6% average capacity--even with such masterful marketing--a "smash hit."
F) That the gimmick of inviting audiences to text is unfortunately not "unprecedented."
G) They're talking about freakin' TEXTING in the THEATRE!
Personally, my choice would be that the usefulness of such a "social experiment" and the data it produces make no sense! 27% one night rated themselves better than those sitting around them? And I thought Neil LaBute plays were full of worthless information.